Evidence, not overwhelm.

Evidence-based strength coaching in Stratford-upon-Avon, for adults who want steady, realistic progress.

I build training programmes rooted in current evidence and objective data, stripping away the guesswork so you can train with confidence.

Check Your Readiness Book Consultation

Level 3 Qualified Personal Trainer

Former Data Analyst & MBA

CPD: Gut Microbiome & Menstrual Cycle

Based at PureGym Stratford-upon-Avon, with remote coaching available

Who I Coach

Strength coaching built around you

Whether you're returning to training, building strength at any stage of life, or navigating changes like perimenopause or menopause, I'll build a plan around how you actually feel and perform. Women and men are both welcome, and every programme is adapted to the individual.

Returning to training

New to the gym or coming back after a break? We start where you are and build steadily, with technique coached so it feels safe and manageable.

Building strength at any age

Never lifted before, or want to get stronger for sport, work or everyday life? We build a progressive plan around your goals, at a pace that suits you.

Strength in midlife

Sleep, stress and energy shift through midlife. Sessions flex around that, and your progress is tracked so you can see it.

Perimenopause & menopause

If your body is responding to training differently, we adjust load and recovery around how you feel and keep building strength steadily.

Busy professionals

Limited time and a changing schedule? Hybrid and remote coaching fit training around work, travel and family life.

I'm a personal trainer, not a medical professional. I don't diagnose or treat conditions, and I'll point you to your GP where that's the right next step.

Book Consultation

Meet Your Coach

Why I Coach the Way I Do

I'm Jags, a Level 3 qualified personal trainer. Before coaching, I worked as a data analyst, report developer and supply chain analyst, and completed an MBA. That work was about cutting through noise to find what actually moves the numbers, and explaining it clearly. It's how I coach: Evidence, not overwhelm.

I back that up with CPD training in gut microbiome and human health, and in the menstrual cycle in exercise and training, plus a foundation knowledge of how stress, hormone and metabolic systems interact with training. I translate the research into plain language and practical steps, with no fear-mongering, no gadget-worship and no finger-pointing.

My belief is simple: your body tends to do its best work when your training, food, sleep and stress support it. Most quick fixes chase symptoms rather than causes, so we track your training data, adjust to how you actually feel, and keep the plan practical.

Check Your Readiness Follow @jagsprotocol

Data Analysis Background & MBA

Objective performance tracking, structured metrics, and clear periodisation.

Level 3 Qualified Personal Trainer

Technical execution, lifting mechanics, and progressive overload design.

CPD: Evidence-Based Nutrition for Personal Trainers

Completed with MNU. General, practical nutrition guidance.

CPD: Gut Microbiome & Human Health

Evidence-based lifestyle habits for gut health.

CPD: Menstrual Cycle in Exercise & Training

Training and recovery adjusted to how you actually feel across your cycle.

Coaching Offerings

Structured Coaching Options

Objective, data-backed training frameworks tailored around your schedule and performance targets.

Food diary reviews are not suitable for everyone, including anyone with a history of disordered eating. Tell me before we start and we will skip them and adapt your plan.

In-person sessions take place at PureGym Stratford-upon-Avon and need an active PureGym membership. Remote coaching does not: train at any gym or at home.

Flagship Programme

12-Week Strength Foundations

Real strength takes consistency, progressive overload and time. Designed for clients ready to commit to twelve weeks of structured, in-person training.

Sessions focus on good technique and steady progression, while I handle all session logging and progress tracking so you can concentrate on training.

£1,200 for 12 weeks24 in-person sessions plus nutrition & tracking, baseline audit, week 6 and 12 retests and a written progress report · pay in full or in 3 monthly payments of £400

What's included

Comprehensive Baseline Audit: Initial movement screen, strength testing, and goal mapping session.
Periodised 12-Week Plan: Two in-person sessions a week, following a progressive plan built to steadily develop strength and work capacity.
Session-by-Session Tracking: I log your working loads and technique every session, so your progress is visible.
Nutrition & Gut Habits Guidance: A Gut & Habits Review at the start, then fortnightly food diary reviews and practical, general nutrition guidance (not medical advice or personalised meal plans).
Progress Reviews & Report: A monthly review of your results, retests at weeks 6 and 12, and a short written progress report at the end.

Enquire About Flagship

1:1 In Person Training

Hands-on coaching, technical mastery, and direct accountability on the gym floor for clients who want the immediate benefit of face-to-face coaching.

Choose your number of sessions

Add Nutrition & Tracking (£80/month)One month for every 4 sessions. Available with packs of 4 or more.

£150 for 4 sessions

£37.50 per session · saves £10 vs single sessions

Free 20-minute consultation before your first session.

What's included

Live Form & Technique Coaching: Clear cues and corrections so you lift with good technique and progress safely.
In-Session Tracking: I log your working loads and reps so your progress is visible and every session builds on the last.
Energy Check-in: A quick start-of-session check on sleep, stress and energy, so we adjust the session to how you actually feel.
Optional Nutrition & Tracking add-on: tick the box above to add a Gut & Habits Review, food diary review, general nutrition guidance and a monthly progress check.

Enquire About In-Person

Remote Coaching

An ongoing monthly coaching model for individuals who want structured, intelligent training built around their schedule without long-term lock-ins.

£149 per monthRolling monthly, no long-term contract

What's included

Tailored Programme: Custom workouts built around your gym setup, schedule and goals, with a short form to fill in during each session so I can track how it went.
Food Diary Review & Nutrition Guidance: I review your food diary each month and give practical, general nutrition suggestions (not medical advice or personalised meal plans).
Bi-Weekly Performance Reviews: Every two weeks I review your training data and adjust your programme to keep progress moving.
Messaging Access: Video form reviews and quick adjustments, Monday to Friday, with replies within one working day.

Start Remote Coaching

Hybrid Coaching

Remote coaching with in-person sessions built in, designed for busy professionals who need flexible scheduling.

From £229 per monthRemote Coaching plus 2 in-person sessions · more sessions tailored to your schedule

What's included

Flexible Session Allocation: A custom ratio of in-person form sessions and remote block tracking based on travel or work demands.
Integrated Lifestyle Syncing: Exercise plans coordinated with irregular working hours, travel, or cycle energy shifts.
Direct Strategy Consultations: Ongoing adjustments to keep progress moving forward regardless of lifestyle changes.

Discuss Hybrid Plan

Interactive Fitness Assessment

Check Your Readiness

Evaluate your baseline across movement mechanics, biofeedback tracking, and lifestyle habits.

Pillar 1: Movement

Pillar 2: Biofeedback

Pillar 3: Gut & Habits

Pillar 1: Movement Mechanics & Work Capacity

How structured is your current strength training execution?

I follow a structured plan and log working weights and reps every session. I exercise regularly, but select workouts on the day without tracking exact loads. I struggle with exercise selection, form execution, or staying consistent week to week.

Pillar 2: Recovery & Biofeedback Tracking

How effectively do you adjust workout intensity based on energy, sleep, stress and, if relevant, your cycle?

I adjust workout intensity based on sleep quality, stress, and (if applicable) my menstrual cycle. I notice energy drops during high stress or (if applicable) certain cycle phases, but push through anyway. I frequently feel worn down after sessions or experience unpredictable energy swings.

Pillar 3: Gut Health & Nutritional Habits

How supportive are your dietary fibre intake and eating patterns for active training?

High plant variety (20+ types weekly), good hydration, and consistent digestion. Moderate plant variety, but occasional digestive sluggishness or afternoon fatigue. Inconsistent meal times, low plant variety, or frequent digestive discomfort.

Your Readiness Score

Baseline Physical Conditioning Overview

1. Movement

2. Biofeedback

3. Gut & Habits

Coach Jags' Analysis:

Calculating score recommendations...

This quiz is a general indicator based on your own answers. It is not a medical assessment or diagnosis. If you have a health condition, are pregnant, or are unsure, speak to your GP before starting a new training programme.

Discuss Results With Jags

Questions

Frequently Asked Questions

Who do you coach?

I coach women and men of all ages and experience levels, including people returning to training, those in midlife, and women in perimenopause or menopause. Every programme is adapted to the individual.

How does data analysis apply to personal training?

Instead of relying on guesswork, I track working loads, set volume, fatigue markers, and cycle feedback. This provides clear data trends so we can systematically adjust workout intensity and build strength safely.

What does your gut microbiome training involve?

My approach to gut health is practical: gradually building up fibre, eating a wider variety of plants, and getting the basics right, like hydration, sleep and regular meals. This is informed by my CPD training in Gut Microbiome and Human Health, which covered the gut-brain axis, lifestyle factors and applying the research with clients. Gut research is still developing and people respond differently, so my advice stays general and practical. I don't diagnose or treat digestive conditions, and if you have persistent symptoms or a diagnosed condition, I'll point you to your GP or a registered dietitian.

How do you take the menstrual cycle into account?

Responses to the cycle vary a lot from person to person, and the research on training by phase is mixed. Informed by my CPD training in the menstrual cycle in exercise and training, I don't follow a rigid phase-by-phase plan. Instead, we track how you actually feel and perform, and adjust loads and recovery around that.

Do I need a PureGym membership?

For anything in person (1:1 sessions, the 12-Week Strength Foundations programme and the in-person sessions in Hybrid Coaching) you need an active PureGym Stratford-upon-Avon membership, as sessions take place there. Find the gym on Google Maps. Remote Coaching does not need a PureGym membership: you can train at any gym or at home, and I'll build the programme around the equipment you have.

Which coaching programme is right for me?

If you prefer direct in-person coaching (with a PureGym Stratford-upon-Avon membership), the 1:1 In-Person option is ideal. For structured online programming, Remote Coaching works brilliantly. If you have a targeted 3-month goal, choose the 12-Week Strength Foundations programme, or choose Hybrid Coaching if you need a flexible blend of in-person and remote.

What is your cancellation policy?

In-person sessions can be moved or cancelled free of charge with at least 24 hours' notice. Sessions cancelled with less notice, or missed without notice, count as used and are charged in full or deducted from your pack. If you arrive late, your session still finishes at the booked time so the next client isn't affected, and if you are more than 15 minutes late it counts as a missed session. For the 12-Week Strength Foundations programme, a missed session counts as delivered, and the pause policy below still applies. If you are ill or have an emergency, tell me as soon as you can and I'll consider rescheduling without charge. Session packs are valid from your first session for 8 weeks (4 sessions), 16 weeks (8 sessions) or 24 weeks (12 sessions). Remote coaching runs month to month, so you can stop before your next billing date.

Do you give nutrition advice?

I give general, practical nutrition guidance based on your food diary, informed by my CPD training in Evidence Based Nutrition for Personal Trainers with MNU. I don't write medical diets or personalised meal plans, and if you have a medical condition I'll point you towards your GP or a registered dietitian. Food diaries are not suitable for everyone, so if you have a history of disordered eating, please tell me before we start and we will leave them out.

What if I need to pause the 12-week programme?

The 12-week programme is a commitment, because results come from consistency. You can pause once for up to one month, with at least 7 days' notice (or as soon as possible in an emergency). Your remaining sessions and instalments move back by the same amount of time. If you can't train for medical reasons such as illness, injury or pregnancy, or because of a family emergency, we'll agree a longer pause or a fair refund for unused sessions, with a doctor's note where relevant.

Can I cancel, and what if you can't deliver a session?

In most cases you have a legal right to cancel within 14 days of signing up. If you've already started sessions in that time, you only pay for what you've used. If I have to cancel or can't deliver a session, I'll reschedule it at a time that suits you. If we can't find a suitable time, I'll refund the unused amount.

Get In Touch

Book Your Free Consultation

Tell me a little about you and your goals and I'll arrange a free 20-minute consultation to talk through 1:1 In Person, Remote, 12-Week Strength Foundations or Hybrid coaching.

Full Name *

Email Address *

Programme Interest *

Your Location

Training Background & Primary Goals *

I've read the FAQ on cancellation, late or missed sessions, pausing and my 14-day right to cancel, and the privacy notice.

Please don't include medical details in this form. If we work together, I'll ask you to complete a short health screening questionnaire before we start.

Sorry, that didn't send. Please email me directly at jagsprotocol@gmail.com.

Prefer to message directly? I usually reply within one working day.

Message on WhatsApp Email Jags

Scan with your phone to message me on WhatsApp

@jagsprotocol on Instagram

Thank you! Jags will review your enquiry and reply within one working day.

Privacy notice

Who I am: Jags Protocol is run by Jags. Contact: jagsprotocol@gmail.com.

What I collect: the name, email, programme interest, location and training background you type into the enquiry form, plus your readiness quiz scores if you choose to send them. Please don't include medical details.

Why: to reply to your enquiry and, if we work together, to set up your coaching. I don't sell your data or use it for third-party marketing.

Legal basis: you ask me to get in touch, so I use your details to respond to your enquiry and take steps towards a contract at your request.

Who handles it: form submissions are delivered to my email via FormSubmit.co. The quiz runs in your browser and is not stored unless you send the scores. Fonts load from Google Fonts, which may receive your IP address.

WhatsApp and email: if you message me on WhatsApp or email, your number or address and your messages are handled by me and by the service you use (WhatsApp, Gmail). Please don't send medical details by message.

How long: enquiries that don't go ahead are deleted after 12 months; client records are kept only as long as needed for coaching and my legal obligations.

Your rights: you can ask to see, correct or delete your data at any time by emailing me.